Write.Record.Perform POS
Client: Roland UK

Budding songwriters love the BOSS BR all-in-one recording studios. They allow musicians to get ideas down on hard disk quickly and easily, or to build up fully-produced songs.

While the feature-lists of the products are impressive, what Roland sought to do in store was to highlight the benefits of buying and BR, and getting involved in a songwriting/producing community, open exclusively to owners of the machines. Suddenly, BR ownership goes from a passive thing to bring part of a creative community, sharing ideas and tips and finished compositions.

The BR POS managed to cover two bases – firstly, the layout allowed customers a quick visual comparison between the whole range, so they could settle on the ideal solution; secondly it highlighted the existence of the online BR community, encouraging users to get involved, building the BR line as a successful sub-brand.