Sunburst Print Advert
Client: Headline Music UK

Paul Reed Smith is the world’s biggest premium guitar brand. They’re like a guitarist’s Aston Martin. And the Sunburst range is one of the company’s most expensive, no-holds-barred lines.

Because the guitars are used by the world’s biggest rock stars on the world’s biggest stages, the concept for the Sunburst print ad was simple. Put the reader right where they dream of, on a huge great arena stage, guitar slung casually over one shoulder.

The guitars are too beautiful to sully the ad with tawdry spec info, but we did need to communicate the geeky stuff that makes them special. A quote to that effect from Mr PRS himself (an industry legend) was all that was needed. Very much a case of less is more.

The client in this case is the UK distributor, but I had direct feedback from PRS in the US on this one, which was unusual and very welcome. Their lauded Art Director Marc Quigley called it “beautiful” while Paul Reed Smith reckoned it was “awesome”.

More than good enough for me.